I’m required to complete a work placement at an organisation of my choosing for the final year of my Business Management & Leisure degree at Manchester University. The GAB team kindly stepped up to the plate for 4 weeks.
From my very first day, I’ve been made extremely welcome. It took me no time at all to adopt the positive and efficient style of working of the GAB team. I’ve been given a wide range of interesting and thought provoking projects to complete. It’s been enjoyable and enlightening for me to contribute positively to a multitude of varied projects.
One of my favourite responsibilities has been posting to GAB’s social media pages. A struggle at first, because I kept falling foul of Twitter’s 140 character limit! This taught me the value of sending out a message succinctly.
I’ve also been involved in marketing planning for one of GAB’s key clients, PizzaExpress. The opening of a brand new PizzaExpress Skipton, and the re-opening of PizzaExpress Harrogate after a transformation – both happening in March 2014. I was tasked with researching and analysing the local areas. It tested my attention to detail, and taught me how to efficiently gather relevant information.
I was lucky enough to accompany Charli to a meeting at PizzaExpress Harrogate, as she planned their re-opening activity. It was invaluable for me to experience first-hand how the in-depth preparation we’d done paid off. It was particularly gratifying to see my research assisting Charli with the plans.
The office has been hive of activity over the past 4 weeks. Big thanks to Charli, Judith, Emma and Catherine for always dedicating time to help me when they had a whole host of other things to do! During my time with GAB, I’ve learned a huge amount about the industry as a whole, in a friendly and supportive working environment.