The Importance of Going Social

June 7, 2016 10:54 am

Over the past 10 years, social networks have evolved to play a fundamental role in business strategy and now, nearly 9 out of 10 restaurants are using social media. It is a powerful global marketing tool with great potential to grow and develop brands, but there remains a lack of understanding on how to achieve those results. So why do we need to stop eating and start tweeting?

Brand Reputation
Research has shown that positive engagement with consumers through social media channels are related to improved reputation and brand loyalty. And with such a wide demographic, the chances are, your target market is already using social media – if you are a bar or restaurant, then your customers are already tweeting, posting to Facebook, uploading Instagram photos, and publishing reviews.

factblog2Trust
Social media has a direct impact on optimizing conversion rates by creating awareness & instilling trust. This can be achieved by being transparent (responding to reviews, for example), remaining consistent and sharing valuable content. Offers that are exclusive to social media followers gives them an appetite for more and a reason for them to continue engaging. However, be careful not to alienate your audience by making them feel like they are being advertised to!

Conversion Rates
Customer engagement is an opportunity to give customers incentive to buy and be able to guide them through this process. Giving your customers the option to share their purchases and experiences, further strengthens the trust between consumers whilst expanding your audience. Currently, Facebook has the highest conversion rate for all social media ecommerce traffic. This is where you will find your hungry, eager customers!

factblog3SEO
An effective social media strategy, with high quality content can help improve your business search engine ranking. With social networks topping the list of site referrals, linking content throughout your social media channels will drive traffic to your website. Ensure that your site performs well across various browsers on (desktop and mobile devices), with 69% of consumers ordering their food online via mobile devices.

Costs
A basic social media campaign through Facebook, Twitter, Google Plus and LinkedIn won’t cost a penny. However, if you do have money to invest, these channels offer advanced but affordable advertising platforms that allows brands to target only the demographics you want to reach. Success rates are easily tracked with immediate qualitative feedback from followers, likes, shares and comments.

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Personality
Engaging with your audience on a meaningful level helps to humanize your brand and keep it authentic, rather than robotic. Building emotional connections to customers allows them to understand the underlying messages you wish to convey and provides a platform that can be tailored to each individual prospect. Don’t forget to get snapping – customers value high quality images, with food imagery being the most popular on Pinterest. With most smart phones having camera with additional options to filter and edit, there really are no excuses.

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The bottom line is that social media marketing is an essential part of driving your business forward – it is not a fad or a trend but an indispensable tool for any marketer. What’s more – it can be fun!

If you haven’t thought about developing a social media presence for your business, then why not have a chat with our social media experts to see how we can help?

How To Throw The Perfect Launch Party

February 15, 2016 5:06 pm

Make a splash with an unforgettable bash. From planning the launch of a new menu to opening a new location, we have the best tips to help you prepare for the big day.

1. The Purpose.

Do you want to create brand exposure? Promote a product or service? Generate more leads? Narrowing your objectives will help produce a consistent message to market, which your event can then be tailored to.

2.  Your Audience.

Who you invite to your event will dictate a lot of how you go forward in planning the time, location, theme and venue. Invite the right people to your event – keeping in mind that one size does not fit all. Potential key investors, potential clients, PR contacts and local bloggers who will help spread the message. Invite at least a third more people than you are able to accommodate to account for no-shows. Send out a media advisory alert and press release that will persuade media outlets to cover your event.

3. Set a Date.

Arrange the date as close to the release of the product or service as possible and use the remaining time to build excitement and momentum. Select a date that will work for your guests – what are your guests working hours? When are they likely to be busy? Make a note of other industry events that may compete for your audience’s time. Consider a day in the week when most people would be available rather than the weekend.

4. Budget.

Even the best-planned budgets can fail to account for unexpected events. Assess potential risk factors and strategize a cost contingency – usually 10-15% of your total budget. Consider sponsors and partners who might defray the costs and increase the value and experience for your guests. Approach national organisations as well as local businesses. Don’t go overboard however, as you do not want your brand to get lost in a barrage of promotional messaging.

5. Location, Location, Location.

Location is everything when it comes to exhibiting and should be relevant to your demographic. You don’t want the venue to be too big or else it won’t fill up; too small and it gets cramped. Consider the impact on your budget and how the location will reflect your message and your brand voice. Don’t be afraid to be innovative and think outside of the box to stay ahead of the competition – think mobile marketing, cyber events, flash mobs etc.

6. #PublicityPlan.

Marketing your event begins with the keystone of your promotional plan – an initial notice on your website, as far in advance as possible. This then builds to include both online and offline publicity with ongoing outreach. Social media almost goes without saying. Create a hashtag to encourage social media engagement, place links in bios, tweet regularly (many tweets get missed in newsfeeds), and links to share from invites and event pages.
Follow with post-event blog posts, emails, tweets, photo galleries and sponsor acknowledgements with mentions of the event’s success.

7. The Experience.

Keep guests engaged, not only in the party, but in your brand as well by allowing them to try your product or service. Address the audience’s needs by giving them something of value that resonates with them – live demos, raffle prizes or discounts, and brand activities alongside your theme/product. Raffle prizes allow for increase in the overall retention of your event by letting them know what time a giveaway is scheduled.

Alcohol encourages people to stay and interact, and allows for good brand tie-in opportunities: branded cocktails with branded garnishes, for example. Send your guests home with branded swag in a gift bag, this can include free samples or anything unique that will remind them of your business.

8. Keep Up to Date.

Using intelligent event apps and check-in features will not only enhance your guests’ experience and keep your brand up to date with mobile trends and technology, but they can provide you with information that can be used to improve future events.

Planning an event on any scale can be a stressful and time consuming process, but the potential to generate buzz to drive your business forward is enough to make it worthwhile! If you are planning an event this year and want to give your guests something extraordinary to GAB about, then get in touch: emily@gabconsultancy.co.uk

Kettner’s Soho Day Delegate Packages

July 16, 2014 3:59 pm

Corporate clients often think Kettner’s for elegant private dining and decadent do’s!  It’s perfectly understandable – Kettner’s does have an enviable reputation for show stopping event.  It  boasts names such as King Edward VII & Lilly Langtry, Oscar Wilde, Agatha Christie and Bing Crosby on guest lists of old.  Yet there are far more strings to its events bow!

Kettner’s is equally expert at hosting events at the more serious side of the corporate spectrum…  breakfast or lunch meetings, training, seminars, conferences, interviews, networking, team building

Day delegate packages are available from just £50.00 per head – super rates for upper end quality in one of London’s most prestigious West End locations.  All rooms have natural daylight, with the following extras thrown in to the mix without any additional hidden costs:-

Buzzer Service

42” Plasma Screen, iPod Connectivity, Flipchart, Pad & Pens

Wireless Internet Connections

Half Large Bottle of Mineral Water

One Cocktail (at the end of the day in the room)

The Apartment is the largest room for single space events of up to 80 theatre style, 40 U-Shape or 40 boardroom style.  The Salon is the smallest for just 10.  Anything in between can be facilitated in single or multiple spaces, depending upon client requirements for main room and breakouts.  Kettner’s has 8 beautiful spaces, offering suitable options for every shape and size of meeting.

Simply direct your London event enquiries to judith@gaconsultancy.co.uk for immediate availability checking and quotes.

London PizzaExpress Restaurants For Groups

June 27, 2014 12:20 pm

The summer months see so many groups from all sectors out on the road… on hen & stag weekends, school & sports tours, inbound trips, corporate summer socials.  A busy busy time for group organisers!  It goes without saying that there isn’t a sector that doesn’t focus heavily on the glorious capital city of London.

The PizzaExpress Central Reservations team @ GAB has popped together a round-up of some of the most popular PizzaExpress restaurants in London for group bookers

Top 10 London PizzaExpress For Adult Groups

Bankside (South Bank / Globe Theatre)

Bow St (Covent Garden)

Bruton Place (Mayfair – Bond St / Oxford St)

Charlotte St (West End – Oxford St / Tottenham Court Rd)

Dean St (Soho), Haymarket (West End – Leicester Square)

Kings Rd (Chelsea / Kensington), St Martins Lane (Covent Garden)

The Strand (West End – Charing Cross)

Wardour St (West End – Leicester Square / Shaftesbury Avenue)

Top 10 London PizzaExpress For Junior Groups

Some of the West End sites (above) are equally as popular for student & sports groups.  These sectors also spread their wings further afield to:-

Baker St (Madame Tussaud’s)

Byward St (Tower of London)

Hampton Court

High Holborn (Covent Garden)

Millbank (Westminster),

Pimlico (Westminster)

Royal Festival Hall (London Eye)

Southampton Row (Russell Square)

Victoria (Westminster)

Whiteleys (Bayswater)

Brand New PizzaExpress Spitalfields!!! – Opening its door for business on Friday 20 June 2014 – a welcome addition to the PizzaExpress London portfolio, at Old Spitalfields Market.  Brand new PizzaExpress Spitalfields has a basement level for 50, making it an ideal option for groups.

For meal enquiries in London, or questions about London PizzaExpress locations (over 60!), please contact the team on 0161 212 1017 / judith@gabconsultancy.co.uk

Bruton Place  Dean Street  DSC_0415-Charlotte-St-Ext

Milano Restaurants – PizzaExpress’ Irish Cousins

May 2, 2014 3:08 pm

The GAB team team is keen to give a shout out to Milano – the Republic Of Ireland’s very own brand of PizzaExpress.   Milano restaurants offer something for everybody, just like PizzaExpress does… for hen & stag parties, for school/student tours, for pre-theatre, for adult tour groups, for corporate dinners and events

As you would expect, Milano restaurants can be found in the prime locations of key Irish destinations:-

Cork

Dublin – city centre = Clarion Quay, Dawson St, Grand Canal, Temple Bar – outskirts/suburban = Blanchardstown, Dundrum, Dun Laoghaire, Haddington Rd, Ranelagh

Ennis

Galway

Limerick

Killarney

Set menus for groups are available, and are essentially identical to PizzaExpress.  The major difference is naturally the currency – Euros of course for the Republic Of Ireland, not £££s sterling.

Pizza making parties are equally in demand in the Emerald Isle as they are across the PizzaExpress UK estate!

Kids pizza making @ E16.95

Adult pizza making @ E29.95

Milano restaurants are more than worth bearing in mind for those based in Ireland or going to Ireland.  Being sister brand to PizzaExpress offers assurance of the same warm welcome, friendly service, and best loved Italian cuisine.  Please don’t hesitate to get in touch with any queries whatsoever about Milano restaurants, on 0161 212 107 / judith@gabconsultancy.co.uk

Milano Clarion Quay Milano Limerick