Food Trends for 2017

July 21, 2017 1:56 pm

What are the big food trends for 2017? Here’s some to keep an eye on…


Believe the hype. These croissant/donut hybrids have become such a cult product that they’ve actually been trademarked by their genius creator Dominique Ansel. The Frenchman, who made his name in New York, opened a bakery in London’s Belgravia last autumn. Retailing at £4, customers are restricted to only buying six cronuts per day, and the pre-order process is intense. Like, really intense.

The charming Ansel’s creation has spawned several imitators, but his loyal devotees continue to make the pilgrimage to his bakery and spread the gospel about the real deal.


Nostalgic, indulgent, and ideal for Instagram – these treats are a calorific triple threat. Born in the USA, ice cream sandwiches have thrived in London thanks to food trucks including Milo & Hector’s, Chin Chin Labs and Blu Top Ice Cream. Putting colourful cream between two brownies appeals to the child in all of us, so roll on summer!


Long overdue a reinvention, all memories of bad Tex-Mex have been obliterated by London’s thrilling new taco joints. The seriously cool Breddos in Clerkenwell is a labour of love which started out as a food truck. Forget Old El Paso – here you’ll find a flavour overload from curry leaf and cumin pizzas to lime and coriander tuna and kung pao pork with sichuan pepper. And as for the mezcal…


No wait, come back! The popularity of vegetarian and vegan cooking continues to grow, but the next big thing promises to come from the ocean. Yes, really. Seaweed is set to be the next healthy snack, bringing what the Japanese have known for years to a UK market. Seaweed can also be used as a salt substitute to add a briny tang to your cooking.

The health benefits of seaweed are extensive, as it contains a high proportion of vitamins and minerals. The flavour may be an acquired taste, but we guarantee you’ll be seeing seaweed on sale in a hot yoga studio or health food shop near you soon.


With ‘clean eating’ on the way out (hurrah!) flexitarianism looks set to become a more achievable way ahead. The practice – where users eat a predominantly but not exclusively vegetarian diet – is increasing in popularity thanks to ethical, health and financial factors. The popularity of the Meat Free Monday campaign started by Paul, Stella and Mary McCartney, is also encouraging people to think about veggie options without ditching burgers altogether. We call that a win win!


Food Trends for 2017

GAB’s ones to watch… Hospitality New Openings 2017

June 20, 2017 3:33 pm

On the look-out for 2017’s most exciting U.K. hospitality openings? Look no further – these are the openings that we’re getting super excited about here at GAB HQ.

  • This recently opened brasserie in outer South West London has already become a firm favourite with locals. For his first restaurant within easy reach of the capital, Stein has chosen a venue overlooking the Thames. There’s a sense of occasion here, yet it still feels relaxed. (The perfect spot to pop the question, hint hint). With a seafood bar, a vegetarian menu and signature classics including Singapore chilli crab, this is the perfect spot for a celebration dinner.
Rick Stein

Rick Stein, Barnes


  • COYA:
  • After recently opening in May, this is the the second London outpost for the glamorous Peruvian restaurant. Located in the City of London, this upmarket hub has a large selection of light and healthy South American food, with fabulous sharing plates. There’s also a large choice of drinks, with the Rum Round Table expected to be a focal point! (We might book a half day off the next day). Coya, which also has restaurants in Miami and Dubai, looks set to be one of the hot City openings in 2017.

Coya, Mayfair.


  • The original is one of London’s most fun restaurants, thanks to its 24-hour opening times and its location on the 40th floor of Heron Tower near Liverpool Street Station. It’s also a great place to take visiting friends and family from out-of-town for that London ‘wow’ May 2017 will see the hatching of Duck and Waffle’s smaller sibling, on street level and at Piccadilly. There’ll be speedy counter service, on-tap cocktails, duck jam doughnuts and the legendary duck and waffle, of course. You’d be quackers not to check it out.
Duck & Waffle

Duck & Waffle, London.



  • They’ve conquered Vegas, Miami, Manila and now Shoreditch. Nobu’s first European hotel is due to open in June – and it will have a 240 seater restaurant attached. It will be the third Nobu in London and you’ll also be able to order the food in the lobby bar while pouting away in your black shades. Nobu classics which already entice its celebrity clientele – think Black Cod Miso and Yellowtail Sashimi with Jalapeño – will be on the menu along with some Nobu Shoreditch exclusives. Glamour!
Nobu Hotel,

Nobu Hotel, Shoreditch. Artist impression.

  • The London outpost has famously been a favourite haunt of Prince Harry – GAB’s favourite royal – over the years. Along with its Dubai branch, the fun-loving tiki bar has become an award-winning nightspot, attracting celebs including Little Mix, One Direction and Drake. 2017 sees Manchester get a slice of the action, thanks to owners and ex-Manchester United players Gary Neville and Ryan Giggs. Mahiki’s blend of tropical cocktails and dressed-up, unpretentious good times will suit Manchester to a tee.

Mahiki, soon to open in Manchester.

  • Branching out from London’s West End, The Ivy is headed to Spinningfields this winter. The celeb haunt (fans include Tom Cruise, Madonna and the Beckhams) teased the news on Facebook a few months ago with a cryptic video message from pop princess Kylie Minogue. (GAB fact: it’s the law that pop princess Kylie Minogue always must be described as ‘pop princess Kylie Minogue’). The new venue will be a cafe-style brasserie serving up the original’s popular brand of classy comfort food. Recruitment has already begun, so watch this space…
The Ivy

The Ivy, Manchester. Artist impression.

The Top 5 Hospitality Trends For 2017

May 9, 2017 12:41 pm

Wow, we can hardly believe that the first quarter of 2017 is already behind us!  

It’s the perfect time to predict the big hospitality industry trends for the year. We’ve dusted off the GAB crystal ball and picked out the key industry directions to keep an eye on. (Sadly we can’t predict whether you’ll be meeting a tall, dark, handsome stranger).

  • The DIY celebrity chef: It’s no longer necessary to have landed a TV show or a supermarket deal in order to boost your profile. It seems like every week, a new social media star is born in the chef world – and that will continue. Using Facebook, Instagram and Youtube to gain a loyal following is second nature to ultra-focussed millennials, and it can translate into book deals or packed restaurants. Having a gimmick doesn’t hurt, and we all love looking at gorgeous food photos, but ultimately it still comes down to the quality and presentation of your food and ideas.
  • The mixologist is dead, long live simplicity: There will always be a place for skilled cocktail makers, but the era of earnest bartenders seems to thankfully be over. Drinkers don’t want to wait forever at the bar while a work of art is created. Simple, well-executed classics made with a smile (go on, you can do it!) are the way forward.

Old Fashioned

  • Vegan and vegetarian butcher’s shops: You’ll be hearing a lot more about this trend, which is currently generating a lot of buzz in North America. Plant-based meat alternatives are thriving, thanks to health and ethical concerns around meat. Without sacrificing on flavour, a new wave of innovative foodies are set to revolutionise the humble butcher’s counter. Despite this, there are rumblings that we may have reached ‘Peak Kale.’ This may not be such a bad thing…
  • Let’s do brunch: Socialising around the breakfast or brunch table is set to gain momentum as the year goes on. But there’s more than Eggs Benedict on the menu while we have a gossip. 2017’s customers are branching out into interesting options including shakshuka, tacos and chorizo. Just don’t skimp on the Bloody Mary’


  • Restaurant hotels become a destination in their own right: Hollywood legend Robert De Niro’s new Covent Garden hotel The Wellington will have two restaurants, and should become a hotspot for non-guests pretty sharpish. Meanwhile, chef Tom Kerridge will be opening his first London restaurant this year – at the Knightsbridge Jumeirah Carlton Tower. Fancy!

GAB Consultancy Teams Up With Awareness For Autism For Nottingham Event

February 10, 2017 4:55 pm

GAB Consultancy is very proud to be the PR and Marketing Partner for the Awareness for Autism Celebrity Charity Football Match.  The event will be taking place on 13th May 2017 at Basford United’s Football Ground, Greenwich Avenue, Nottingham.

GAB Managing Director Charli Garner attended the Awareness for Autism event in 2016. Recognising what a worthwhile cause this was, Charli decided to lend full GAB support to make the 2017 bigger and better than ever!

Awareness for Autism was set up by John and Lauri Daly following on from the diagnosis of their son Toby with the disorder. The vision and aim for the charity is to raise important awareness for autism within the local area. The formidable couple organise fundraising events with the intention of educating others and help them to understand about Autism Spectrum Disorder.

The teams at the event are led by a celebrity contingent and this year sees the battle of the soaps, as Coronation Street’s Sean Ward will take on Emmerdale’s James Hooton. For all the soap fans out there Sean used to play bad boy Callum Logan, and James plays Sam Dingle on Emmerdale. They will lead all-star teams, including ex-professional footballers. The match will be the centre piece part of a day-long family friendly event to raise funds for the charity.

Over the past three years the event has raised thousands of pounds for Awareness for Autism. Founder of the charity, John Daly, of Ilkeston, said: “We are delighted Sean and James have agreed to head-up the teams. We are very grateful to them and the other stars who have agreed to take part. We hope everyone will make 13 May a firm date for diary 2017.”

Among those on the teams are Liam Bairstow (Corrie’s Alex Warner) and Ciaran Griffiths, who played Gary Best in The Bill, Mickey Maguire in Shameless and Dylan Hodge in Waterloo Road.

Tickets for this fantastic event can be purchased by call 07855-538992 or PayPal.Me/afauk

For further details on the charity please visit

The Importance of Going Social

June 7, 2016 10:54 am

Over the past 10 years, social networks have evolved to play a fundamental role in business strategy and now, nearly 9 out of 10 restaurants are using social media. It is a powerful global marketing tool with great potential to grow and develop brands, but there remains a lack of understanding on how to achieve those results. So why do we need to stop eating and start tweeting?

Brand Reputation
Research has shown that positive engagement with consumers through social media channels are related to improved reputation and brand loyalty. And with such a wide demographic, the chances are, your target market is already using social media – if you are a bar or restaurant, then your customers are already tweeting, posting to Facebook, uploading Instagram photos, and publishing reviews.

Social media has a direct impact on optimizing conversion rates by creating awareness & instilling trust. This can be achieved by being transparent (responding to reviews, for example), remaining consistent and sharing valuable content. Offers that are exclusive to social media followers gives them an appetite for more and a reason for them to continue engaging. However, be careful not to alienate your audience by making them feel like they are being advertised to!

Conversion Rates
Customer engagement is an opportunity to give customers incentive to buy and be able to guide them through this process. Giving your customers the option to share their purchases and experiences, further strengthens the trust between consumers whilst expanding your audience. Currently, Facebook has the highest conversion rate for all social media ecommerce traffic. This is where you will find your hungry, eager customers!

An effective social media strategy, with high quality content can help improve your business search engine ranking. With social networks topping the list of site referrals, linking content throughout your social media channels will drive traffic to your website. Ensure that your site performs well across various browsers on (desktop and mobile devices), with 69% of consumers ordering their food online via mobile devices.

A basic social media campaign through Facebook, Twitter, Google Plus and LinkedIn won’t cost a penny. However, if you do have money to invest, these channels offer advanced but affordable advertising platforms that allows brands to target only the demographics you want to reach. Success rates are easily tracked with immediate qualitative feedback from followers, likes, shares and comments.


Engaging with your audience on a meaningful level helps to humanize your brand and keep it authentic, rather than robotic. Building emotional connections to customers allows them to understand the underlying messages you wish to convey and provides a platform that can be tailored to each individual prospect. Don’t forget to get snapping – customers value high quality images, with food imagery being the most popular on Pinterest. With most smart phones having camera with additional options to filter and edit, there really are no excuses.

Balls bros-165 (2)

The bottom line is that social media marketing is an essential part of driving your business forward – it is not a fad or a trend but an indispensable tool for any marketer. What’s more – it can be fun!

If you haven’t thought about developing a social media presence for your business, then why not have a chat with our social media experts to see how we can help?