Joey Essex going gold! – As part of PizzaExpress’ ‘Golden Dough
Ball’ competition, TOWIE star Joey Essex recently painted himself head to
toe in gold! This sparkling display is representative of the quirky prize; a
golden dough ball worth a whopping £5,000!
London tube strike provides clever marketing opportunity – The
current tube strike has caused chaos in London. However PizzaExpress has
capitalised on the disorder by offering customers 40% off their food bill as
a ‘reward for making it into work’. This tongue-in-cheek promotion will
undoubtedly cheer up many frustrated commuters
Nando’s takes to Twitter – Manchester United star Adnan Januzaj
was reported to have spent just £18 whilst on a recent date. The restaurant
chain has used Twitter to post a picture of a £50 gift card, stating that
‘the second date’s on us’. This simple yet humorous post has been
‘retweeted’ by over 21,000 users, and emphasises the power of social media.
January sale at Gusto – Bar and restaurant chain Gusto offered
50% off food bills for all customers throughout January. This fantastic
promotion enabled even the most cash-strapped customers to eat out during
the annual January austerity. This offer will have undoubtedly led to a
rise in popularity for the restaurant brand, at a time when all bars and
restaurants have plenty of seats to fill.
Some hospitality marketing & PR campaigns are ingenious and eye-catching.
Yet there is still a sense that simple discount offers are just as
effective today as they have ever been. As the saying goes, if it isn’t
broken, don’t fix it!