My time at GAB – by Rob Green

February 28, 2014 10:43 am

I’m required to complete a work placement at an organisation of my choosing for the final year of my Business Management & Leisure degree at Manchester University.  The GAB team kindly stepped up to the plate for 4 weeks.

From my very first day, I’ve been made extremely welcome.  It took me no time at all to adopt the positive and efficient style of working of the GAB team.  I’ve been given a wide range of interesting and thought provoking projects to complete.  It’s been enjoyable and enlightening for me to contribute positively to a multitude of varied projects.

One of my favourite responsibilities has been posting to GAB’s social media pages.  A struggle at first, because I kept falling foul of Twitter’s 140 character limit!  This taught me the value of sending out a message succinctly.

I’ve also been involved in marketing planning for one of GAB’s key clients, PizzaExpress.  The opening of a brand new PizzaExpress Skipton, and the re-opening of PizzaExpress Harrogate after a transformation – both happening in March 2014.  I was tasked with researching and analysing the local areas.  It tested my attention to detail, and taught me how to efficiently gather relevant information.

I was lucky enough to accompany Charli to a meeting at PizzaExpress Harrogate, as she planned their re-opening activity.  It was invaluable for me to experience first-hand how the in-depth preparation we’d done paid off.  It was particularly gratifying to see my research assisting Charli with the plans.

The office has been hive of activity over the past 4 weeks.  Big thanks to Charli, Judith, Emma and Catherine for always dedicating time to help me when they had a whole host of other things to do!  During my time with GAB, I’ve learned a huge amount about the industry as a whole, in a friendly and supportive working environment.


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Our favourite places to GAB

February 24, 2014 3:17 pm

Gail’s Artisan Bakery – a new discovery for GAB, Gail’s Artisan Bakery offers over 30 different types of freshly-baked bread. We’re spoiled for choice!

PizzaExpress – an old favourite of ours, we love the atmosphere in PizzaExpress restaurants, and the menu has something for everyone.

The Experimental Cocktail Club, Central London – a delicious selection of unique cocktails are available to be enjoyed in the most stylish of surroundings.

Manchester’s Northern Quarter is a vibrant area of central Manchester, with countless shops, bars, cafes and restaurants. The Northern Quarter is always lively, making it great for a night out or a lunch-time coffee.


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GAB’s favourite hospitality marketing & PR campaigns at the moment…

February 7, 2014 3:30 pm

Joey Essex going gold! – As part of PizzaExpress’ ‘Golden Dough
Ball’ competition, TOWIE star Joey Essex recently painted himself head to
toe in gold! This sparkling display is representative of the quirky prize; a
golden dough ball worth a whopping £5,000!

London tube strike provides clever marketing opportunity – The
current tube strike has caused chaos in London.  However  PizzaExpress has
capitalised on the disorder by offering customers 40% off their food bill as
a ‘reward for making it into work’. This tongue-in-cheek promotion will
undoubtedly cheer up many frustrated commuters

Nando’s takes to Twitter  – Manchester United star Adnan Januzaj
was reported to have spent just £18 whilst on a recent date.  The restaurant
chain has used Twitter to post a picture of a £50 gift card, stating that
‘the second date’s on us’. This simple yet humorous post has been
‘retweeted’ by over 21,000 users, and emphasises the power of social media.

January sale at Gusto – Bar and restaurant chain Gusto offered
50% off food bills for all customers throughout January. This fantastic
promotion enabled even the most cash-strapped customers to eat out during
the annual January austerity.  This offer will have undoubtedly led to a
rise in popularity for the restaurant brand, at a time when all bars and
restaurants have plenty of seats to fill.

Some hospitality marketing & PR campaigns are ingenious and eye-catching.
Yet there is still a sense that simple discount offers are just as
effective today as they have ever been.  As the saying goes, if it isn’t
broken, don’t fix it!

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